Online Store for Opticians: Contact Lens Reorders, Eye Care and Sunglasses
An optician's online store works best for the things patients buy again and again: contact lenses, solutions and eye care products, plus sunglasses. Describe what you sell to Mythex and it builds a store where lens wearers reorder with their parameters prefilled, the prescription is checked before the order goes through, and patients choose collection or delivery.
Who it's for
Independent opticians whose contact lens wearers drift to discount websites between appointments, and who want a simple reorder that keeps those patients with the practice.
What you can build
- Contact lens reorders with brand, power, base curve and diameter prefilled
- A check that the patient's prescription is on file and in date
- Reorder reminders timed to each wearer's supply cycle
- Solutions, cases, eye drops and lid care products
- Sunglasses and accessories with clear photos
- Collect in practice or home delivery
Start with lens reorders
Contact lens wearers reorder on a predictable cycle: monthly, quarterly or every six months. A store that knows their lens, power and quantity turns a reorder into two clicks. Link each order to the patient's record so the prescription is checked automatically, and an expired prescription prompts them to book an aftercare appointment instead of buying. That check matters, and it is also how lens orders bring patients back for tests.
- Lens parameters stored per patient
- Prescription expiry checked at checkout
- Expired prescriptions prompt a booking
Reminders before they run out
From the quantity ordered and the replacement schedule, the app can estimate when a wearer will run out and send a reminder a couple of weeks before, by email through a service you connect. Wearers who are reminded reorder from you rather than searching for the cheapest site.
Products that sell well online
Beyond lenses, list solutions, cases, preservative-free drops, lid wipes and heat masks, which patients often ask about after a dry eye appointment. Sunglasses and accessories can be listed with photos and sizes, but prescription glasses usually need a fitting in the practice, so offer them as a 'book a frame styling' link rather than a cart item.
- Eye care consumables
- Sunglasses with sizes
- Prescription glasses as a booking
Payments and rules
To take cards, connect a payment provider account of your own. Rules on selling contact lenses and on prescription checks differ by country, so check those that apply where you practise before you go live.
A prompt to start from
Build an online store for my optician practice. Contact lens wearers log in and reorder their lenses with brand, power, base curve and quantity prefilled, and checkout checks their prescription is on file and in date; if it has expired, they are asked to book an aftercare appointment. Add eye care products and sunglasses, collection or delivery, reorder reminders and an admin page for orders.
Questions
Can patients reorder contact lenses online?
Yes. Each patient's lens details are stored, and they reorder with them prefilled. Orders can be checked against the prescription on file.
Can the store take card payments?
Yes, through a payment provider you connect with your own account.
Can I sell prescription glasses online?
You can, but most practices offer a frame styling booking instead, since glasses need measurements and a fitting. Ask for whichever suits you.
Do I need to know how to code?
No. You describe the store and change it by chatting. An admin page lets you manage products yourself.
How much does it cost?
You can build and publish on the Free plan with no card. Pro is $25 a month and adds a custom domain, code editing, export and more credits.
Templates to start from
- Barbershop Booking Website Template — Multi-step booking with photo gallery
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- Coffee Order Page Template — Cart checkout with menu filtering
- Streetwear Store Template — Filter panel with fullscreen search
- Fashion Storefront Template — Working cart and stockists directory
- Travel Guide Blog Template — Day-by-day itineraries and shop
Guide
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