Online Store Builder for Cosmetics Brands: Shades, Refills and Sample Sets

Describe your range and Mythex builds a cosmetics shop around it: products with shade and size variants, swatches, full ingredient lists, sample sets and refills, a cart and an admin order list. It runs on a real database attached to your project, and you publish it to a public URL in one click.

Who it's for

Independent skincare and makeup brands that have outgrown a marketplace listing or a basic store template. It fits founders who want shade variants, refill and sample logic and launch pages shaped the way their brand works, without paying for a pile of store apps to get there.

What you can build

A foundation with 24 shades, each with swatches on three skin tones
A refill pouch linked to the jar it fits, sold at a lower price
A sample set that emails a credit code for a full-size purchase
A limited batch that shows sold out with a restock waitlist
Gift sets for the holiday season, bundled from existing products
A stockists page listing the shops that carry the brand

What a cosmetics online store must handle

A beauty catalog is wide and shallow: few products, many variants. Every shade needs its own stock, photos and sometimes its own price. Buyers check ingredients for allergies, so the full list should be text on the page, not baked into an image. Refills only make sense attached to the product they fill, and sample sets work best when their cost is credited back on a full size. Say each of these in the prompt and Mythex builds the data model to match.

Shade and size variants with separate stock
Swatch photos per shade on more than one skin tone
Searchable ingredient lists and usage notes
Refills and bundles linked to existing products

Mistakes to avoid

The most common return reason in makeup is the wrong shade, so one product photo per range is not enough; plan swatches before launch. Avoid claims that read as medical, since cosmetic labelling rules in many markets restrict them. And do not let launches hit a store that cannot show sold out cleanly. A batch-limited product should stay visible with a waitlist, so the demand you created is captured rather than lost on a missing page.

What to put in first

Import your products and shades from a CSV, upload swatch photos, and get one product page right before building the rest. Then add the cart, a checkout that records orders, and an admin page where you edit prices and hide products without asking the AI. Sample sets, refills and launch waitlists come after the core shop works in the preview.

Product and shade list as CSV
Swatch and packaging photos
Shipping zones and rates
Your returns policy, written out

Taking payments

Mythex builds the storefront and records every order in your database. Card payments need a payment provider account of your own: once the shop works the way you want, ask in chat to connect it and add your keys in project settings. Wholesale customers can be invoiced separately on terms.

A prompt to start from

Build an online store for my skincare and makeup brand. Each product has shade and size variants with their own stock and swatch photos, a full ingredient list and how-to-use notes. Add refill products linked to the original, sample sets that issue a credit code for a full-size purchase, and a sold-out state with a restock waitlist. Include a cart, checkout that saves orders, and an admin page to manage products, prices and orders.

Questions

Can the store take payments?

Mythex builds the storefront and records orders. Card payments need your own payment provider account; once the shop works, ask in chat to connect it and add your keys in project settings.

Can each shade have its own photos and stock?

Yes. Shades are variants with their own stock count, price if needed and photos, so a sold-out shade does not hide the rest of the range.

Can I manage products without asking the AI every time?

Yes. Ask for an admin page and you add, edit, hide and re-price products yourself. You only come back to chat to change how the store works.

Can I use my own domain?

On Pro you can connect a custom domain. On Free the shop publishes to a public Mythex URL.

Do I need to know how to code?

No. You describe the shop and Mythex builds it with a live preview. The code editor is there if you or a developer want it later.

How much does it cost?

The Free plan needs no credit card and includes daily credits, enough to build and publish a first version. Pro is $25/month and adds code editing, export, GitHub, custom domains and credit top-ups.

Templates to start from

Barbershop Booking Website Template — Multi-step booking with photo gallery
Ecommerce Store Template — Product grid, cart drawer, and checkout
Homeware Store Template — Product cards with wishlist
Bakery Order Page Template — Pickup slots with catering form
Coffee Order Page Template — Cart checkout with menu filtering
Streetwear Store Template — Filter panel with fullscreen search
Audio Product Page Template — Variant grid with scroll animations
Product Knowledge Hub Template — Command palette with changelog